Trends Spring/Summer 2011

Water Emotion

Summer, sun, sea – these three words are enough to describe the complexion of the coming season. Fashion proves itself to be an influential area – oceanic motifs dominate. The power of the water not only takes away all concerns, it also generates personal excellence. Fresh colors like riviera and hot coral dominate the trend in combination with sandy shades, partly with metallic reflections.

Natural Lightness

Turbulent periods in time usually tend to generate maximum levels of creativity and spirituality. We begin to honor this living with uncertainties by searching for ease. In nature we can escape from rationality and find calmness. Quality and naturalness are in the spotlight. Leathers are very soft and fine. Light colors like lint and apple blossom will be combined with stronger tones like carrot and excalibur.

Sportal Finesse
During changing times we look for a new balance between clarity and distinctiveness on the one hand and free expression and individuality on the other. Sports activity catches on. Spare time is dominated by athletic, individual image cultivation. This tendency affects fashion - dynamics are in the foreground. The color concepts are full of clear and powerful shades like blazing yellow in combination with violet and fluorite green.